Avoiding the Spam Filters and Other Email Marketing Tips

Email marketing, as many of us know, can be a powerful, inexpensive method of reaching our most active potential or existing customers. It can boost not only our direct sales, but also our credibility and referrals.

One of the major benefits of email marketing is that email is free, but obviously this is the same reason why spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate
email.

Eddie Machaalani writes a great article on direct email marketing and how to avoid SPAM filters. We found this article while doing some investigation for a client. Their opt-in email marketing is being filtered. By following the article, you will have a much better understanding of how to send email to those that will benefit most.